Effective Writing and Planning
Keller’s award-winning writing style conveys information to your audience in a way that is clear, concise and reader-friendly. She offers writing services for:
• Newsletters and magazines
• Public relations plans
• Speeches and presentations
• Websites and social media
• Press releases
• Content marketing
Successful businesses see the value in giving back to the communities that have helped foster their success. Keller spent more than eight years developing global social responsibility programs for a Fortune 100 firm, and her experience can help your business attain benefit by enhancing the quality of life for your customers, employees and community.
• Establishing financial giving, in-kind donations and volunteer programs
• Identifying strategic opportunities for involvement in charitable and community activities
• Working with non-profit organizations on public relations and development needs
What issues or situations have the potential to impact your business? Keller can help you identify these issues and develop appropriate strategic responses. She has hands-on experience preparing for and dealing with crises such as financial concerns, neighborhood complaints, employee morale, accidental death and many others. She can help your company with:
• Issue identification and action plans
• Training staff to effectively communicate about hot topics
• Developing communication tools specifically for issue events
• Surveys and other research evaluations
Keller’s university teaching background and specialized expertise in key communication areas can help your employees learn important tools and techniques that will benefit your business.
Her most popular courses include:
Media Relations 101
Organizations rely on media such as newspapers, broadcasters and bloggers to get their information out to their key publics.
This course addresses how to assess what is newsworthy within your organization, find the right media to reach your key publics and get media interested in your stories.
It also involves a large segment on media training – anticipating the questions a reporter might ask, responding appropriately to tough questions, handling yourself on camera, developing talking points and more.
Crisis Management and Communications
Could your business survive a crisis such as financial problems, disgruntled employees, accidents or disasters?
Learn how you can prepare for and respond to these make-or-break business situations. Seminar includes issue identification, how to talk with media and follow-up practices.
Writing for the Web
A beautiful website can be completely worthless if users aren’t able to understand the information presented on it.
This class shows how concise writing techniques and understanding of online reading practices can help make your site more effective and user-friendly. This seminar includes in-class lab exercises.